Strategy and planning

£145 | Instant Purchase | Delivered within 5 working days

Your social media profile is your digital business card.

If your bio is vague, your visuals are inconsistent, or your content is not performing, you are losing enquiries every single day without realising it. This audit gives you a clear, honest picture of exactly what is working, what is not, and most importantly what to fix first.

WHAT'S INCLUDED:

• Bio and profile optimisation review - is your profile driving enquiries or losing them?

• Visual consistency analysis - does your feed look professional and on-brand?

• Content performance review - what types of content resonate with your audience and what is being ignored?

• Hashtag and discoverability strategy review

• Competitor benchmark - how does your presence compare to 2–3 direct competitors?

• Prioritised PDF action plan - specific, actionable improvements listed in order of impact

DELIVERABLES:

Professional PDF report delivered to your email within 5 working days of receiving your account access.

AFTER PURCHASE:

I will email you within 24 business hours to request read-only access to your accounts and send a short brief form.

No passwords required, access is granted securely via Meta Business Manager.

Your social media is often the first impression a potential customer gets of your business. If your profile looks neglected, inactive, or inconsistent, that customer will scroll straight past you, and click on your competitor instead.

The Build Trust & Consistency package is designed to fix exactly that. I take the pressure of creating and publishing content completely off your plate, so your profile always looks active, polished, and professional, even when you're knee-deep in running your business. 

This is not about going viral. This is about showing up reliably every single week, building the kind of credibility that makes potential customers think: 'Yes, this business is the real deal.' That consistent presence is what nudges cold audiences to enquire, book, or buy.

What's Included
Initial Profile Audit & Bio Optimisation - I make sure your profile is set up to convert visitors into followers from day one;
Basic Monthly Content Calendar - you always know what's being posted and when;
8 High-Quality Posts per month (2 posts per week)
6x Custom Static Post Designs professional, on-brand Canva graphics or edited photos;
2x Basic, short, engaging videos edited from your raw footage to trending audio;
SEO Friendly Captions & Hashtag Research, to help your posts get discovered by local customers;
• Scheduling & Publishing- I handle the uploading at optimal times
• 1 Revision per post -you review and approve before anything goes live
1 Platform (Instagram OR Facebook)

What You Provide: 
Raw photos or short video clips (taken on your phone is absolutely fine);
Your logo, brand colours, and any fonts you use;
Business details, upcoming offers, or events you'd like highlighted;
Access to your social media account (via Meta Business Manager - no password sharing);
Content approval within 48 hours of submission

Transparency & Disclaimer
Important! Please Read Before Signing Up.

What I Guarantee:

• I guarantee professional, on-brand content delivered on time, every month.

• I guarantee SEO-researched captions and hashtags.

• I guarantee you will always review and approve content before it goes live.

• I guarantee consistent communication throughout.

What I Cannot Guarantee:

• Organic social media is a long-term strategy. Specific follower counts, engagement rates, sales figures, or a set number of enquiries cannot be promised. Results depend on market demand, your product or service quality, your response speed to enquiries, platform algorithm changes, and consistent content provision from your side.

You should expect to see noticeable, consistent growth after 3–6 months of commitment. If you need faster results, I recommend adding a Meta Ads campaign alongside this package.

A 3-month minimum commitment applies to allow the strategy to build momentum.

Your Onboarding Journey:

Step 1: Discovery Call

A free 20 minute video or phone call. I discuss your business, goals, target audience, and tone of voice. No sales pressure,just clarity.

Step 2: Questionnaire

You complete our onboarding questionnaire . This gives me everything I need to understand your brand.

Step 3: Agreement 
I send your Service Agreement.

Step 4: Account Access
You grant me access via Meta Business Manager. I will guide you through this, it takes less than 5 minutes.

Step 5: Content Assets
You share your photos, videos, logo, and brand assets via email or WhatsApp, Google Drive or Dropbox.

 

Danuta Grochowska T/A Social Growth Systems | © 2026 | All prices excl. VAT

A personalised content roadmap for your business.

I define your content pillars, target audience breakdown, and brand voice, then deliver 30 specific content ideas complete with titles, formats, hooks, and posting suggestions for you to create yourself.

You'll never stare at a blank screen again.

Ideal if you want a professional strategy but prefer to execute the content yourself.

You provide:
Completed questionnaire about your business, goals, and target audience
• Your brand information and any existing content examples

Transparency & Disclaimer
Important - Please Read Before Purchasing

What I Guarantee:

• Professional, on-brand deliverables completed to the agreed specification and delivered within the stated timeframe.

What I Cannot Guarantee:

• Specific results, engagement rates, or sales from individual pieces of content. A strategy document is a tool, its effectiveness depends on how you use it, your consistency, and the quality of your offer. I will always deliver the best possible work. What you do with it is up to you.

Refund Policy:

Due to the bespoke nature of our services, no refunds are offered once work has commenced.

Delivery timelines are 3–5 business days unless otherwise agreed.

Your Onboarding:

Step 1: Purchase Your Service
Not sure? Drop me a message and I'll point you in the right direction.

Step 2: Send Your Brief
Complete the relevant section of the questionnaire (I will email it to you after payment cleard) and send it to me via email or WhatsApp.

 Step 3. Asset Sharing
Share any required assets (logos, photos, videos, brand info) via emial, WhatsApp, Google Drive or Dropbox.

Step 4: Delivery
Your deliverable is completed and sent within 3–5 business days of receiving all required assets and payment.

Step 5: Revisions
One round of revisions is included. Simply reply with your feedback and wI'll turn it around within 2 business days.

 

Danuta Grochowska T/A Social Growth Systems | © 2026 | All prices excl. VAT

Want faster results? My targeted Meta Ads (Facebook & Instagram) put your business directly in front of people who are ready to buy.

What's Included
Full Campaign Strategy & Funnel Mapping - I map out exactly         how I'll take a cold audience from awareness to action;
Creation of all Ad Creatives - images/carousels/reels designed to     stop the scroll;
Persuasive Ad Copywriting - headlines, primary text, and CTAs       written to convert;
Complete Technical Setup - Meta Pixel installation guidance,          conversion event configuration, audience building;
A/B Testing - regularly testing different creatives, headlines, and    audiences to find what works best;
Daily Monitoring & Optimisation - adjusting bids, audiences, and     budgets to lower your cost-per-result;
 Detailed End-of-Month ROI Report - clear breakdown of spend,       results, cost-per-lead or cost-per-click, and recommendations. 

Available Campaign Types

1. Lead Generation Campaign
Best for: service-based businesses (clinics, trades, consultants, coaches).

Goal: collect names, emails, and phone numbers from people actively requesting a quote or consultation.

2. Brand Visibility Campaign
Best for: local businesses wanting to become the most recognised name in their area or niche.

Goal: maximum impressions and reach within a specific geographic or demographic target.

3. Website / Shop Clicks Campaign
Best for: e-commerce stores or businesses with an online booking system.

Goal: drive highly targeted, ready-to-buy traffic directly to your product pages or booking page.

What You Provide:
Your monthly advertising budget (paid directly to Meta -                minimum recommended: £5–£20/day)
Details of the specific offer, product, or service you want to            promote
Raw images or videos of your product or service (phone footage      accepted)
Access to your Meta Business Manager account
Your website URL and/or landing page (for traffic and lead              campaigns)
Prompt follow-up with any leads generated - I bring the                  enquiries, you convert them.

Transparency & Disclaimer
Important - Please Read Before Signing Up

What I Guarantee:

○ A professionally built, fully optimised Meta Ads campaign.

○ All creative, copy, targeting, and technical setup handled by me.

Daily monitoring and regular optimisation to improve                     performance over time.

○ Transparent, easy-to-read monthly reporting so you always know exactly what your budget achieved.

What I Cannot Guarantee:

○ Specific cost-per-lead figures, guaranteed numbers of leads or sales, or a guaranteed return on ad spend (ROAS). Ad performance depends on your budget level, the quality and relevance of your offer, your landing page or website conversion rate, how quickly you follow up with leads, market demand, and Meta's ad platform conditions, all of which are outside our direct control.

Most campaigns enter a learning phase of 7–14 days before the algorithm optimises delivery.

Initial results typically appear within the first 2–4 weeks, with performance improving as I gather data.

Your advertising budget (Ad Spend) is paid directly to Meta by you. It is entirely separate from my management fee and is non-refundable by me.

I recommend a minimum Ad Spend of £5–£20 per day for meaningful results.

I recomend a 3-month minimum management commitment for maximum result. 

Danuta Grochowska T/A Social Growth Systems | © 2026 | All prices excl. VAT

Overview
You have a business that deserves to be seen. The problem isn't your product or service, it's that you don't have the time, the strategy, or the bandwidth to show up consistently and create content that actually converts.

The Grow My Audience package is my most popular package for a reason: it combines consistent, professional posting with the formats that actually drive growth - Carousels that get saved and shared, Reels that reach entirely new audiences, and community engagement that builds real relationships.

This isn't just about vanity metrics. Every post is written with a goal in mind: educate your audience, establish your authority, and create natural pathways for people to enquire. I also include proactive community management - two hours per week engaging with your target audience's accounts on your behalf, which
is one of the most underrated growth tactics on Instagram.

If you're serious about growing and you want a professional that treats your brand as seriously as their own, this is the right package.

What's Included:
 In-Depth Social Media Strategy - your target audience, content pillars, and brand voice clearly defined;
• 12 High Converting Posts per month (3 posts per week);
4x Custom Static Post Designs - on-brand graphics designed to catch the eye;
4x Educational Carousel Designs - highly shareable, swipeable graphics that build your authority (up to 7 slides each);
4x Engaging Reels - dynamic video edits to reach new audiences and boost visibility;
Proactive Community Management (2 hours/week) - replying to basic comments and engaging with your target audience's accounts;
Monthly Performance Report - a clear breakdown of what's working and the plan for the following month;
2 Platforms managed (Instagram + Facebook)
2 Revisions per post (if needed)

What You Provide:
Raw photos and short video clips each month (phone footage is fine);
Your brand assets: logo, colours, fonts;
Business details, current offers, promotions, and upcoming events;
Access to both social media accounts via Meta Business Manager;
Content approval within 48 hours of submission;
A brief monthly check-in (15–20 mins) to align on the upcoming month's direction.

Transparency & Disclaimer
Important! Please Read Before Signing Up.

What I Guarantee:

• Professional, strategy-led content delivered on time every month.

• SEO-researched captions, hashtags and artwork copy.

• Monthly performance reviews with actionable recommendations.

• Proactive community engagement carried out professionally and in your brand voice.

• Full content approval before anything is published.

What I Cannot Guarantee:

• Specific follower growth numbers, a guaranteed number of DMs or enquiries, or specific sales targets. Social media growth depends on your niche, market demand, the quality of your product or service, how promptly you respond to enquiries, and factors outside our control such as platform algorithm updates. I use proven, tested strategies, but no ethical agency can guarantee specific numbers.

Consistent noticeable growth is typically seen after 3–6 months of
commitment.

A 3-month minimum commitment applies. 30 days' written notice required to cancel after the initial term.

Your Onboarding Journey:

Step 1: Discovery Call
A free 20 minute call to discuss your business goals, target audience, competitors, and expectations. I get clear on what success looks like for you.

Step 2: Questionnaire
You complete our onboarding questionnaire (included in this document). This is the foundation of your
strategy.

Step 3: Agreement
Service Agreement sent for signature.

Step 4: Strategy Document
Within 3 business days of receiving your completed questionnaire, I deliver your Social Media Strategy document for review - your content pillars, tone of voice, and target audience defined.

Step 5: Account Access
You connect both accounts via Meta Business Manager. I send you a simple step-by-step guide.

Step 6: Content Assets
Share your photos, videos, and brand assets via emial, whatsApp, Google Drive or Dropbox.

Step 7: Content Calendar
Within 5 business days of receiving assets, your first monthly content calendar is delivered for approval.

Step 8: Go Live & Monitor
Posts scheduled and published. We begin community engagement. You receive a monthly performance report at the end of month one.

 

Danuta Grochowska T/A Social Growth Systems | © 2026 | All prices excl. VAT